Terms of service
These terms cover Checkback, the service that answers your business's Google reviews, posts to your Google Business Profile and keeps that profile complete and correct. When you sign up for any plan, free or paid, you agree to them.
"You" means the business that signs up and the person who signs up for it. "We" and "Checkback" mean us.
A paid plan renews every month, or every year if you chose yearly, and your card is charged each time until you cancel.
To cancel, sign in at checkbackhq.com/account, choose Manage billing and cancel your plan there. You won't be charged again.
Payments aren't refunded, except where the law requires it. If a reply or post ever doesn't sound like you, tell us and we fix it that day.
What we do for you
What we do depends on your plan. The plans page at checkbackhq.com/plans lists every item in each one.
- Free: we write up to 15 review replies a month for each location. You copy them and post them yourself.
- Replies: we write and post a reply to every Google review.
- Profile: everything in Replies. On top of that, we overhaul your Google Business Profile when you start and keep it complete and correct every month (hours, holiday hours, photos, menu, categories, attributes and order links), plus a report each month.
- Premier: everything in Profile. On top of that, replies in your own voice, 3 posts a week to your Google Business Profile, and the monthly review analysis and reports.
We post replies and updates on your behalf. We use AI tools to help draft them from your voice answers and the facts you give us. A person handles hard reviews, like ones about health, safety, a named staff member or a legal threat, and we may check with you before one goes up. If you asked on the intake form to see posts first, we send each one to you before it goes up.
What you do
- Fill out the intake form with true, current information.
- Add our Google account as a Manager on your Google Business Profile. You stay the owner.
- You can remove our Manager access any time.
- Tell us when something changes: hours, menu, prices, closures, a new phone number.
- Share only photos and logos you have the right to use.
Prices, billing and taxes
Prices are per location.
- Free: $0. Up to 15 replies a month.
- Replies: $19.99 a month, or $191.88 a year.
- Profile: $99 a month, or $948 a year.
- Premier: $179 a month, or $1,716 a year. For groups: $179 a location for your first 2 locations, $149 each for locations 3 to 9, and $129 each from 10 on.
- Old reviews add-on: $99, charged once, for up to 100 older reviews answered.
We collect sales tax where the law requires it, including Texas. Stripe handles payment and works out the tax.
On a monthly plan, you're charged on the day your paid plan starts and on the same day each month after that, until you cancel. On a yearly plan, you're charged for the full year on the day it starts and on the same day each year after that, until you cancel. If a payment fails, we'll email you. If it isn't fixed within 14 days, we may pause the work until it is.
If we change a price, we'll email you at least 30 days before the new price applies. You can cancel before then and never pay it.
The free plan and your saved card
The free plan has no end date. When you sign up, you save a card with Stripe. Your card won't be charged unless you approve or upgrade. If you reach 15 replies in a month, the rest wait until the next month or until you choose a paid plan.
You can change your card or close your free account any time. Closing your free account removes your card.
How to cancel
Sign in at checkbackhq.com/account, choose Manage billing, then cancel your plan. You won't be charged again.
We keep working through the end of the month or year you've paid for, unless you ask us to stop sooner. After that, remove our Manager access from your Google Business Profile. We'll remove ourselves too. Everything we posted stays on your profile.
Refunds and the fix-it promise
Payments aren't refunded, including for part of a month or part of a year, except where the law requires a refund.
If a reply or post ever doesn't sound like you, tell us and we fix it that day.
The replies and posts we write for you
Once a reply or post goes up on your profile, it's yours. You can edit or delete any of them any time in your Google Business Profile, or ask us to.
You let us use your business's name, logo, menu, photos and the facts you share, only to do the work. Our templates, methods and tools stay ours. We won't name your business in our marketing without your written OK.
Your information and approvals
You're responsible for the information you give us being true and current, and for your business following the rules that apply to it, like alcohol advertising and pricing rules. We write from the facts you give us and your public information.
When you approve a reply or post, or tell us on the intake form to post without sending it to you first, you agree that it goes up in your business's name.
No promise of rankings or results
We promise the work: the replies, the posts and the fixes described above. Google and your customers decide where you show up. So we can't promise rankings, a spot on Google Maps, a mention in AI answers like ChatGPT, more reviews, higher stars, more calls or more sales.
Google's rules and changes outside our control
Google owns Google Business Profile and Google Maps and sets their rules. Google can change features, remove reviews or posts, suspend a profile or limit access at any time. The same goes for AI tools, website hosts and other platforms. We follow Google's policies and will decline work that breaks them. We aren't responsible for what a platform does, but we'll tell you if a change affects your service and do what we can about it.
What we won't post
Don't ask us to:
- post anything false or misleading about your business or anyone else;
- write fake reviews, pay or reward customers for reviews, or ask only happy customers for them;
- share a customer's private details in a reply;
- post anything illegal, hateful or harassing, or photos and trademarks you don't have the right to use.
We can decline, change or hold anything that would break the law or Google's rules.
When we can end the service
We can pause or end the service if you don't pay, break these terms, or Google suspends your profile or removes our access. We can also end it for any reason with 30 days' notice by email. You won't be charged after it ends.
Limits on our liability
We provide the service as described here, without other promises or warranties, to the fullest extent the law allows.
We aren't liable for indirect or consequential losses, including lost profits, lost sales, lost data or harm to reputation. Our total liability for any claim is limited to what you paid us in the 3 months before the claim. Some places don't allow these limits, so they apply only as far as the law allows.
Claims from the information you give us
You'll defend and cover us against claims by other people that come from information, photos or instructions you gave us, from a reply or post you approved or asked us to publish, or from your breaking these terms or the law.
Changes to these terms
We may update these terms. If a change affects your price, how you cancel or your rights, we'll email you at least 30 days before it applies. The date at the bottom shows the latest version. Using the service after a change means you accept it.
Texas law and disputes
Texas law governs these terms. Any lawsuit goes to the state or federal courts in Harris County, Texas, and you and we agree to those courts. Before filing anything, email us and give us 30 days to fix it.
The rest of the fine print
These terms are the whole agreement between us about the service. If a court finds part of them unenforceable, the rest still applies. If we don't enforce a term right away, we can still enforce it later. You can't transfer this agreement without our OK. We can transfer it if Checkback is sold or reorganized.
How to reach us
Checkback
4500 Montrose Blvd, Suite C
Houston, TX 77006
chris@checkbackhq.com
Last updated October 2, 2026.